CHOOS

Restaurant Picker App, Concept Design

Project Overview

At some point in our lives, we’ve gone through this ‘what should I eat for dinner or lunch’ phase. In the end, you just randomly select something as you focus only on satisfying your hunger. It's a timeless, exhausting, and frustrating struggle, but it's really not your fault. “Choice overload” is a phenomenon that leads to difficulty in deciding and lower confidence in our choice. Often people allow someone or something else to decide for them to help narrow things down and make a choice. The app was created exactly for this purpose.

Roles —

Branding
UI Designer
UX Designer

Tools —

Figma
Adobe Illustrator

Design Process

Discovery & Understanding

Research

Ideate & Prototype

Test

Problem

The availability of various options can be overwhelming -- this then affect the parts of the brain that are responsible for making a decision. When you’re out to have lunch and see a street with multiple restaurants serving different cuisines, the pressure is on you to pick a good one and you wouldn’t want to order something wrong. You might even find yourself skipping meals to avoid making decisions.

This just increases your frustration and hunger.

Hypothesis

We believe that a restaurant picker app for people who prefer to eat outside will result in users spending more time enjoying their meal, and less time in deciding what their meal will actually be because it will narrow down their options based on their location, budget, and cravings.

Information Architecture

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Roboto
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